Bayview Operahouse (BVOH)

Brand Identity, Campaigns, Digital Design,
Event Design, Environmental Graphics,
Illustration, Print, Typography, Writing

Brand identity and grand opening campaign for the ‘culture hub’ of San Francisco’s Bayview community.

BVOH offers low-cost cultural enrichment and art education at
San Francisco’s oldest theater, built in 1888 in the heart of the Bayview.
A comprehensive brand strategy provides tools and ongoing support, including brand guidelines, messaging and an image databank.

Brandmark

Brand guidelines

16 x 4 foot banner announcing the Grand Opening of the Bayview Operahouse

The grand opening campaign populates nearby streets with images of community artists. Each artist holds up a hand with spread fingers to mimic a ‘hub’ and draw attention to their art. The campaign extends to all media types and establishes consistent naming and message.

Double-sided pole banners features community artists

Each artist’s gesture mimics a culture ‘hub’

Pole banner, featuring a key community artist, highlights art education at BVOH

A 20 x 20 foot banner honors the memory of community poet, Mary L. Booker

The website is both appealing and informative, marrying the colorful nature of the identity with a simple and functional user experience.

Website

We gathered comments from politicians, civic leaders and the community
to augment a timeline of BVOH’s cultural contributions. The ‘landmark’ campaign raised $1.5 million US dollars.

Fundraising brochure raises US$ 1.5 million

Stationery with the logo and matching symbol of the Opera House’s historic entrance

Students identify staff by their red shirts

Branded social media proves key to the Grand Opening’s standing room only attendance and continued community engagement.

Video channel imagery

Social media branding